Updated with comments on methodology below. Also I discuss the results on an LA radio station here. The iPad is one of the more controversial mainstream technology products in recent memory. Some love it, others think it’s pointless. Naturally, the debaters believe that their opinions are about the product. I actually think it’s more about them and their personal differences. Recent MyType survey data backs me up, indicating that behind the controversy is a personality clash between selfish elites and independent geeks. Check out the full iPad Opinion Profile for all the numbers and colorful charts, or keep reading for the highlights.
The Study
From March through May of 2010 MyType surveyed over 20,000 of its users on Facebook about Apple’s iPad to reveal the personality traits, values, demographics and interests that drive differences in opinion about the new tablet computer. After weighting the responses to reflect the composition of the general internet-using US population, at least between the ages of 13 and 49 (we need more Beatles’ era users), we were happy to discover that our numbers were in line with results from a recent Forrestor survey.
Opinions about the iPad weighted to reflect the composition of the general internet using population in the US between the ages of 13 and 49
